Jet2 Have A New Booking Engine

Jet2 have updated their booking website. The old one was horrific so let’s see what the new one has in store for this intrepid traveler!

The homepage:

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Fine! Clear calls to action, easy to understand form. Continue reading “Jet2 Have A New Booking Engine”

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GIMME CHOCOLATE!!!!!

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I LOVE chocolate and my favourite high-street chocolatier, Thorntons, have a new website! Let’s take it for a spin with the use case “I want to buy a box of cherry liqueur chocolates for my cat” Continue reading “GIMME CHOCOLATE!!!!!”

Minority Use Case Report

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I’ve been working in UX for about 10 years, first as a freelancer then as a UX designer at digital agencies. I’m now somewhere in Scotland building top secret missile launch systems for the impending Martian invasion of Earth.

During that time I’ve learned a thing or two: don’t get wax in your hair, don’t listen to The Food Babe and never ever build your interface around the minority use case.  Continue reading “Minority Use Case Report”

Do you need a mobile App?

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I encounter a lot of this: “We need a mobile app for our company!” and more often than not I be all like “no you don’t!”.

Remember: downloading and installing an app is a pain so there must be some compelling reason to install the damn thing!

I thought I would ask some questions that might help you decide whether or not your company needs a mobile app. Continue reading “Do you need a mobile App?”

Strava used to be usable

Not so much these days after they changed the interface.

Strava have implemented some really dumb design decisions:

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As a user I want to see my speed against time traveled. But I can’t estimate how long I’ve been travelling or how fast I’ve been going because the scales are all over the shop: X and Y axes are between 0 and 26:40 and 0 and 34.9 respectively. How am I meant to read that? Surely the Y-axis should be in minute intervals and the X-axis in, say, 5 mph intervals?

On top of that, the interface has become increasingly cluttered:

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Yuck.

Anyway, do you use Strava? What do you think?

PS The mobile app is much better.