Jet2 have updated their booking website. The old one was horrific so let’s see what the new one has in store for this intrepid traveler!
Fine! Clear calls to action, easy to understand form. Continue reading “Jet2 Have A New Booking Engine”
I LOVE chocolate and my favourite high-street chocolatier, Thorntons, have a new website! Let’s take it for a spin with the use case “I want to buy a box of cherry liqueur chocolates for my cat” Continue reading “GIMME CHOCOLATE!!!!!”
I’ve been working in UX for about 10 years, first as a freelancer then as a UX designer at digital agencies. I’m now somewhere in Scotland building top secret missile launch systems for the impending Martian invasion of Earth.
During that time I’ve learned a thing or two: don’t get wax in your hair, don’t listen to The Food Babe and never ever build your interface around the minority use case. Continue reading “Minority Use Case Report”
So I was on Facebook and there was a targeted advert for sad food bores like myself and I was all like “I bet this will be an interesting ecommerce adventure” So I totally clicked on the link!
Continue reading “Lessons In Ecommerce”
I encounter a lot of this: “We need a mobile app for our company!” and more often than not I be all like “no you don’t!”.
Remember: downloading and installing an app is a pain so there must be some compelling reason to install the damn thing!
I thought I would ask some questions that might help you decide whether or not your company needs a mobile app. Continue reading “Do you need a mobile App?”
Not so much these days after they changed the interface.
Strava have implemented some really dumb design decisions:
As a user I want to see my speed against time traveled. But I can’t estimate how long I’ve been travelling or how fast I’ve been going because the scales are all over the shop: X and Y axes are between 0 and 26:40 and 0 and 34.9 respectively. How am I meant to read that? Surely the Y-axis should be in minute intervals and the X-axis in, say, 5 mph intervals?
On top of that, the interface has become increasingly cluttered:
Anyway, do you use Strava? What do you think?
PS The mobile app is much better.
So I opted for a broadband package from BT and they were meant to switch it on a couple days ago but nothing happened so I phoned up BT to report a fault and an engineer was arranged to fix the problem yesterday. But they never showed up 😦 Continue reading “BT’s Impenetrable Website”