As many visitors to my once not-world-famous or nearly-award-winning blog will know I really love Vodafone and its myriad UX failure. So it was the utmost of sadness that I lost my SIM card playing underwater tennis hockey.
But that’s OK cos Vodafone sent me another!
And I want you to pay extra special attention to the layout and amount of digits on that card cos it’s going to be very relevant in a bit!
Let’s trot off to Vodafone’s website and see how we can activate this bitch!
I think this page was hidden under a million layers of information architecture and I can’t recall exactly how I found it but it asks me what kind of customer I am and because I am a pay monthly customer I click ‘Pay monthly’ which brings this screen up:
So eh right how am I meant to receive the code when I am here to activate my goddam SIM card to, you know, make my phone become able to receive things like activation codes LOL (and I don’t care if you can see my number, I’m lonely; call me)
Didn’t get your code? No shit! But at least you give me the option to go through a couple steps to get to this online form:
Pay very special attention to the New SIM serial number fields which are five sets of four and now recall what’s on my new SIM card:
3 rows of 5 and one row of 4 alpha numeric.
So when you try and enter your SIM number it doesn’t fit or accept the letter G. Oh Vodafone! You tricky pranksters!
I am defeat! Much losses! In the end, I had to phone customer services who seem to have the correct validation form on their servers, ‘natch.
But what do you think? Vodafone customer? Think they’re amazeballs? Hook me up on twitter.