Here are my takeaways: Continue reading “I went to a talk about eye tracking at UX Scotland”
- compelling, empathetic content builds trust
- lazy, generic content drives users away
- not displaying price information is sending users straight into the arms of your competitors
- SEO is super important: make sure your gym is listed correctly in Google
- in a market place over-crowded with gyms with no USP, your only advantage is good UX
Read about it here.