And it was delivered by the excellent Stephen Denning at User Vision. It turns out I know absolutely toss all about eye tracking and it’s a lot more complicated than I thought.
Here are my takeaways: Continue reading “I went to a talk about eye tracking at UX Scotland”
From my learned friends @whatusersdo where they tested a bunch of gyms and found that they mostly …sucked. This was my experience with PureGym and it appears things haven’t exactly improved.
- compelling, empathetic content builds trust
- lazy, generic content drives users away
- not displaying price information is sending users straight into the arms of your competitors
- SEO is super important: make sure your gym is listed correctly in Google
- in a market place over-crowded with gyms with no USP, your only advantage is good UX
Read about it here.