Minority Use Case Report

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I’ve been working in UX for about 10 years, first as a freelancer then as a UX designer at digital agencies. I’m now somewhere in Scotland building top secret missile launch systems for the impending Martian invasion of Earth.

During that time I’ve learned a thing or two: don’t get wax in your hair, don’t listen to The Food Babe and never ever build your interface around the minority use case.  Continue reading “Minority Use Case Report”

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Lessons In Ecommerce

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So I was on Facebook and there was a targeted advert for sad food bores like myself and I was all like “I bet this will be an interesting ecommerce adventure” So I totally clicked on the link!

Continue reading “Lessons In Ecommerce”