Minority Use Case Report


I’ve been working in UX for about 10 years, first as a freelancer then as a UX designer at digital agencies. I’m now somewhere in Scotland building top secret missile launch systems for the impending Martian invasion of Earth.

During that time I’ve learned a thing or two: don’t get wax in your hair, don’t listen to The Food Babe and never ever build your interface around the minority use case.  Continue reading “Minority Use Case Report”


Lessons In Ecommerce


So I was on Facebook and there was a targeted advert for sad food bores like myself and I was all like “I bet this will be an interesting ecommerce adventure” So I totally clicked on the link!

Continue reading “Lessons In Ecommerce”