Here’s a cool UX report into sucky gym websites

From my learned friends @whatusersdo where they tested a bunch of gyms and found that they mostly …sucked. This was my experience with PureGym and it appears things haven’t exactly improved.

Key takeaways:

  • compelling, empathetic content builds trust
  • lazy, generic content drives users away
  • not displaying price information is sending users straight into the arms of your competitors
  • SEO is super important: make sure your gym is listed correctly in Google
  • in a market place over-crowded with gyms with no USP, your only advantage is good UX

Read about it here.

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2 thoughts on “Here’s a cool UX report into sucky gym websites

  1. Thanks for sharing our article. When I wrote it, I could relate because I’ve had my fair share of sucky experiences with gyms. Currently with Gymbox and even though they have flashy marketing, I think they have work to do in the UX department too.

    Timi

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