In ecommerce, the shopping cart metaphor is very nearly ubiquitous. The website pretends the user is wandering around a fictitious shop putting things into a made-up basket. This works well for small things like food, clothes, cats and you know…stuff. But what about the scenario where a user will buy only one item?
Like this oven:
Why am I going to add the frigging thing to a basket? Aside from the fact it would be really heavy *ahem* it makes no sense for what is overwhelmingly likely to be a one-off purchase. Where is the option to ‘Buy now’ where I can go directly to a screen and enter delivery options and credit card details?
Even in 2016 #ecommerce sucks. Thoughts?
As I was researching my fun UXFAIL post this week I came across a kind of mini-meme: the Angry Password Message:
I have two massive issues with passwords.
Crazy validation rules
Yeah, I’m looking at YOU iForgot. When I first got my iPhone 5 it took me 30 mins to do anything. Why? I had forgotten my iTunes password and I had to reset it but it took me forever to construct a valid password that contained 1 upper and 1 lower case letter, a number, no two consecutive characters the same etc etc. If you want to hack into my iTunes account and steal my copy of this album then my password is: Ifuckinghateitunes6. Aye, you won’t be forgetting that in a hurry!
ARRRGHHHHHHHH! Why! This is a huge anti-pattern that should have died in 1978 but persists, a bit like the Rolling Stones, or mould. Whenever I design a signup/login form, I make passwords visible by default:
And seeing what you’re typing is even more important on mobile where data input is a nightmare.
Having said all that I acknowledge how important security is. I had my Twitter account hacked by ISIS wannabes.
I now have double authentication!
And here’s the contention: should the system force the user to choose a ‘secure’ password or is the burden of responsibility on the user? Is the ideal free’n’easy password creation and if security is super important, double authentication?
What do you think?
I’ve been pondering this problem for ages and while a lot of it is learning and doing on the job, really good UXers seem to have a natural knack for making things simple.
And maybe it’s an innate gift, like being able to sing naturally. It’s that ability to look at a very complex situation and draw out the one or two things that define everything. And to *look at something and go “it should just do this” and maybe that can’t be taught.
*yeah yeah, with the caveat they have loads of user research to back up their decisions.
I was chatting to a friend over a glass of wine and she asked me what I “actually” did for a living, as if my job was playing with post-it notes and crayons and setting my desk on fire.
And it got me thinking, how would I communicate fundamental UX principles to someone totally unfamiliar with the industry? Continue reading “A Neat Way To Learn UX”