Shopping Carts For One Off Purchases?

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I was thinking about this the other day, if I’m in a store and I’m likely to be buying one of a ‘thing’, why is there a concept of ‘Add to cart’?

OK, I get it, you can prompt for other item purchases on the shopping cart page but I just want to get to the page where I can enter my delivery address and credit card info now. I mean, when I buy a fridge I’m going to be buying just a fridge and I don’t want to add it to your stupid cart; just get me to the payment screen already!

So why can’t more ecomms websites cater for this?

Dive into the comments with your thoughts.

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