I was thinking about this the other day, if I’m in a store and I’m likely to be buying one of a ‘thing’, why is there a concept of ‘Add to cart’?
OK, I get it, you can prompt for other item purchases on the shopping cart page but I just want to get to the page where I can enter my delivery address and credit card info now. I mean, when I buy a fridge I’m going to be buying just a fridge and I don’t want to add it to your stupid cart; just get me to the payment screen already!
So why can’t more ecomms websites cater for this?
Dive into the comments with your thoughts.